For 30 years I sat on the sponsor’s side of the table — Pepsi, Heineken, Harley-Davidson, Intel, Amazon — deciding which proposals earned a “yes.” OUTPREPARED™ turns that buyer’s perspective into a working advantage for your partnership sales team.
I reviewed thousands of sponsorship proposals and managed nine-figure partnership portfolios. Most pitches looked alike: same template, same asset grid, same “partnership opportunity.” As the buyer, I could tell within two pages whether a seller understood my business — and most didn’t have the time to.
Your sellers aren’t the problem. The clock is.
OUTPREPARED™ is a standalone sponsorship intelligence program for partnership sales teams. The AI is the accelerant: it lets a seller walk into any meeting knowing more about a brand’s business than anyone expects — and turn that intelligence into hyper-customized concepts and pitch-ready visuals, fast.
Your team already knows how to sell. This gives them two things they can’t get anywhere else: the buyer’s perspective, and AI workflows that compress days of prospect research into twenty minutes.
It’s the buyer’s perspective, operationalized.
OUTPREPARED is currently in delivery with the partnership team of a Major League Baseball club.
Three decades evaluating sponsorship proposals for: PEPSI · HEINEKEN · HARLEY-DAVIDSON · INTEL · AMAZON
Brand intelligence sellers can act on the next morning — category dynamics, competitive context, strategic priorities.
Activation concepts a buyer hasn’t seen before, built from real brand insight instead of a template.
Pitch-ready visuals that make ideas tangible before a deal is signed.
A repeatable workflow your team keeps — prompt packs, research methods, and a 30-day plan to make the new capability stick.
Mike McCann built and led the Pepsi Sports Group, ran sponsorship and brand experience for Heineken USA, directed consumer experience and events at Harley-Davidson, led Intel’s sports and Olympics marketing, and headed global sponsorships at Amazon — including the Climate Pledge Arena naming rights and Amazon’s league partnership with the NWSL. He is an inaugural advisory board member of the Sponsorship Marketing Association.
If you want your team to outprepare every other proposal on the buyer’s desk, let’s talk.
